Simplifying the Journey—for Clinics and Patients
Sunfish helps your team stay focused on care by handling the financial, emotional, and logistical challenges your patients face.
All-in-one-bundle, full support
Our software allows your patients to move forward, no matter how they pay. Offer your own all-inclusive bundle, financing options, and guidance. We’ll check in with patients at each step, even sending flowers and care packages.
AI model creates custom money-back guarantees
Our proprietary pricing model uses AI to offer every patient a custom treatment package and a custom refund with no financial risk to your clinic. With Sunfish, every patient qualifies.
Easy to set up with support that lightens your load
Getting started with Sunfish is easy. We get you up and running on our platform, with no operational changes to your clinic. We support financing, billing, and troubleshooting in our portal—so you don't have to.
Increased uptake & retention
55% of Sunfish patients start IVF within 30 days. Over 90% who need another cycle stay in care. That means more successful outcomes—and more revenue.
How it works
A full-support bundle designed to make IVF easier, more affordable, and more successful.

- 01
Custom IVF Plan
After their consultation, each patient gets a customized, all-inclusive quote via their portal—IVF, donors if needed, storage, and more.
- 02
Personal Financial Advocate
Each patient is supported by the Sunfish Care Team who can answer questions and guide them logistically every step of the way, lightening the load on your staff.
- 03
Full-Service Support
We offer loans, coordinate discounts, mail care packages, and provide access to emotional coaching, ensuring patients feel confident and cared for.
- 04
Sunfish Issues Refunds
A custom refund is issued if the patient is not successful, paid out by us.
Program Details
A full-support bundle designed to make IVF easier, more affordable, and more successful.
Partner With Us
Let’s make family-building easier, together.

- As part of the Sunfish IVF Success Program, Sunfish provides a Custom Financial Plan using Sunfish’s proprietary software that calculates the expected financial costs for each family to achieve a Live Birth based on a range of factors. If you fail to achieve a Live Birth within your custom financial plan budget and there are unexpected financial costs that were not accurately predicted by the Financial Planning Tool, our software Warranty (the “Warranty”) may entitle you to receive a partial refund of your total treatment package costs depending on the extent of inaccuracy of our software. Additional costs may be incurred outside of the Treatment Package Costs. See our Sunfish IVF Success Program Agreement for conditions and details.
- All interested participants in the Sunfish IVF Success Program must complete a required physical evaluation by an eligible IVF Clinic. Our software is limited to certain data and therefore the Sunfish IVF Success Program and Financial Planning Tool is only available to qualified applicants. We are not a medical provider.