9 Brands to Support Your IVF or Egg Freezing Journey

Every fertility journey is different. This guide is for informational purposes only and highlights resources you may want to explore, including some from companies Sunfish works with. Please check with your doctor or fertility care team before adding any product, supplement, test, exercise program, or service to your care plan.

As fertility treatments are becoming more and more a part of people’s family-building journeys, brands have emerged that are specifically dedicated to making each and every stage of the fertility process more accessible, comfortable, and supported. From financial safety nets and injection tools to mental health resources and wardrobe solutions, these companies are working to innovate reproductive health and changing the way we think and talk about fertility care.

If you are looking to build your ultimate fertility toolkit, here are 9 incredible brands designed to support you every step of the way:

1. Bird&Be

When it comes to fertility care, navigating supplements can feel incredibly confusing. Bird&Be offers personalized supplements tailored to your specific needs.

Whether you’re looking for a prenatal vitamin, CoQ10, or supplements tailored for male fertility, Bird&Be packages them into convenient, daily sachets. This eliminates the need to open half a dozen different pill bottles every morning. In addition to their supplements, Bird&Be also offers highly sensitive, easy-to-use ovulation and early pregnancy tests, making them a one-stop shop for your trying to conceive support essentials.

2. Mira

Understanding your unique hormone cycle is an important “first step” for many on their fertility journeys. While standard ovulation predictor kits (OPKs) give you a simple "yes" or "no” answer each month, Mira takes tracking to the next level. Mira is a fertility tracker that enables you to measure numeric hormone concentrations (like LH, Estrogen, PdG, and FSH) right from the comfort of your bathroom.

By providing lab-quality data, Mira helps you pinpoint your fertile window, which can be especially helpful for individuals with irregular cycles, PCOS, or those who have been trying to conceive for a while. The accompanying app translates your hormone data into easy-to-understand charts, empowering you to make informed decisions and have more productive conversations with your reproductive endocrinologist.

3. Evvy

When we think about fertility, we often focus entirely on eggs, sperm, and hormones. However, emerging research shows that the vaginal microbiome plays an important role in overall reproductive health, conception, and even IVF success rates. Evvy is pioneering this space with their comprehensive at-home vaginal microbiome test.

Evvy’s test uses advanced metagenomic sequencing to break down the bacteria and fungi in your vaginal microbiome and understand any imbalances and their potential impacts. By utilizing Evvy’s testing and personalized care plans, you can optimize your vaginal health ahead of conception and pregnancy.

4. Dandi

Time and time again, we hear from patients that the injection process is one of the most daunting aspects of starting IVF. Administering daily hormone shots can be intimidating and overwhelming for patients - which is why Dandi is committed to transforming this experience.

Dandi offers specialized injection kits designed to make the process as painless and stress-free as possible. Their kits include numbing solutions, cooling/heating pads, and ergonomic tools to help you manage the physical discomfort of daily shots. Dandi also offers access to on-site and virtual nurses who can guide you through the injection process, ensuring you are administering your medications correctly and confidently.

5. Sunfish

One of the most significant barriers to fertility treatment is the cost. IVF and egg freezing can be prohibitively expensive, adding a heavy layer of financial stress to an already emotional process. At Sunfish, we are dedicated to making family-building accessible to everyone. Sunfish offers comprehensive financial solutions, including success programs with partial refunds and unlimited transfers included, as well as access to a loan marketplace and other financing options.

Sunfish also brings wrap-around support to your fertility journey, providing you with a dedicated planning partner for logistical and administrative guidance along the way, medication discounts, exclusive member perks (including discounts from several of the brands in this article!), and much more.

Ready to take the next step with Sunfish? Schedule a call with our care coordinators to get started.

6. Headspace

The psychological toll of infertility and fertility treatments cannot be overstated. The waiting games, the hormonal fluctuations, and the uncertainty can lead to severe anxiety and depression. Headspace has recognized this need and created a dedicated, free resource: "Support For Your Fertility Journey."

Whether you need a meditation to calm your nerves before an embryo transfer, or a sleepcast to help you rest during the "two-week wait," this content series offers guided meditations, breathing exercises, and mindfulness practices specifically tailored to support you through the emotional highs and lows of a fertility journey.

7. Soto Method

Staying active during fertility treatments is important for your physical and mental health, but it comes with strict limitations. During an IVF or egg freezing cycle, the ovaries become enlarged, putting patients at risk for a condition called ovarian torsion. High-impact workouts and deep twists are strictly off-limits - and many patients are left unclear about how (or if) they can move their bodies during treatment.

Soto Method has addressed this gap by creating the "Soto For Your Fertility Journey” workout series. Designed in partnership with a fertility clinic, the Soto Method offers low-impact routines so that you can continue moving in a modified way during treatment.

8. Fellow

Male factor infertility accounts for roughly half of all infertility cases, making sperm analysis a critical early step. Fellow is changing the narrative by offering discreet, clinical-grade at-home sperm testing options.

With Fellow, men can test their sperm volume, count, concentration, motility, and morphology without the awkwardness of visiting a clinic. The process is entirely mail-based, and the results are reviewed by medical professionals. Fellow also offers long-term sperm cryopreservation, giving couples and individuals proactive control over their reproductive timelines if needed.

9. Rent the Runway

One of the most unexpected challenges of fertility treatments (particularly IVF and egg freezing) is the temporary physical changes to your body during ovarian stimulation. Hormone medications can cause bloating and weight fluctuation, which means it’s normal for your usual wardrobe to feel uncomfortable during treatment.

Rent the Runway offers a brilliant lifestyle solution for this phase of your journey. By utilizing their clothing rental subscription, you can access comfortable and stylish clothing (like flowy dresses, elastic-waist trousers, and oversized knit) without the commitment of purchasing clothes that will only be temporarily necessary.