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Your family-building journey starts here.

Whether you're planning ahead, trying to conceive, or exploring your fertility, Sunfish Starts helps you prepare financially, understand your fertility, and make confident decisions from day one.

Get started

Family-building doesn't come with a roadmap. That's why we built one.

Most people don't know where to begin.

‍

Should you get hormone or semen testing? What will it actually cost? When should you see a doctor? What should you be doing now?

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Sunfish Starts brings everything together in one personalized membership, helping you prepare financially, understand your fertility, and navigate what's ahead with a dedicated Planning Partner by your side.

Get started
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Fierce Healthcare
femtech insider
us-news
marie claire
wsj
Axios
TechCrunch
Bloomberg

Everything you need to prepare for what's ahead.

Whether you're planning ahead, actively trying, or exploring fertility care, we support you with personalized tools, real cost transparency, and a dedicated Planning Partner.

Financial Readiness

Personalized cost projections, insurance benefits deep-dive, loans & grants matched to your situation, planning templates, and a complimentary call with your Planning Partner.

Fertility Readiness

A fertility blood test and semen analysis ($500 value), personalized lifestyle recommendations based on your goals and stage, fertility insights, and more.

Personalized Guidance

Receive personalized recommendations, preparation checklists, answers to your questions, and support tailored to where you are in your journey.

Member Perks

Exclusive savings on prenatal vitamins, vaginal health test kits, genetic testing, mental health support, and more—up to $1,600 in value.

Expert education

Medically reviewed learning modules, preparation checklists, and live webinars, built around your specific stage of the journey.

¹ These insights are designed to support your fertility journey and are not a substitute for medical advice. You should consult with your physician to help interpret your results, recommend additional testing if needed, and discuss personalized treatment options.

Choose your Sunfish Starts plan

Starts Basic
Free, limited time
Get started
Basic cost calculator
Knowledge library
Curated educational resources
Access to Sunfish Success Program
Access to Sunfish Preferred Providers
Best Value
Starts Premium
6-month membership
$400 one-time OR 6 monthly payments of $70
Get started
Everything in Basic, plus:
Financial Readiness ($500 value)
Fertility Readiness ($500 value)
Expert Education ($200 value)
Member perks: up to $1,600 in savings
Personalized guidance from start to baby
On your own
More than $2,800 in Premium member benefits for one all-inclusive price.

Compare Sunfish Starts plans

Get personalized fertility planning, cost clarity, and expert support—choose the plan that fits where you are today.

Best Value
On Your Own
Starts Basic
Starts Premium
Financial Readiness
$500 value
Cost projections, insurance review & financial planning
Piece together information yourself
Basic cost calculators
Personalized cost projections
Insurance benefits deep-dive
Financial planning tools
Complimentary advisor session
Fertility Readiness
$500 value
Hormone testing, semen analysis & fertility insights
Purchase testing separately
—
Fertility hormone testing
Semen analysis
Personalized fertility insights
Lifestyle recommendations
Expert Education
$200 value
Learning modules, checklists & webinars
Search online
Knowledge library
Personalized learning modules
Live webinars & bootcamps
Preparation checklists
Personalized Guidance
Support throughout your journey
Friends, family
—
Dedicated Planning Partner
Ongoing digital support
Member Perks
Up to $1,600 in savings
Exclusive discounts
Pay retail price
—
Savings on prenatal vitamins
Mental health support
Genetic testing & more
Trusted Provider Network
Warm introductions when you need them
Find providers yourself
Access to preferred provider network
Priority introductions to vetted clinics
Investment
$2,800+ if purchased separately
Free (limited time)
6-month membership
$400 one-time OR 6 monthly payments of $70
Swipe to compare all three
Best Value
Premium
6-month paid membership
Basic
Free
On Your Own
Financial Readiness
$500 value
Personalized cost projections
Insurance benefits deep-dive
Financial planning tools
Complimentary advisor session
Basic cost calculator
Piece together information yourself
Fertility Readiness
$500 value
Fertility hormone testing
Semen analysis
Personalized fertility insights
Lifestyle recommendations
—
Purchase testing separately
Expert Education
$200 value
Personalized learning modules
Live webinars & bootcamps
Preparation checklists
Knowledge library
Search online
Personalized Guidance
Dedicated Planning Partner
Ongoing digital support
—
Friends, family
Member Perks
Up to $1,600 in savings
Savings on prenatal vitamins
Mental health support
Genetic testing & more
—
Pay retail price
Trusted Provider Network
Priority introductions to vetted clinics
—
Find providers yourself
Investment
$400 one-time OR 6 monthly payments of $70
Free (limited time)
$2,800+ if purchased separately

Wherever you're starting, we're here to help.

1

Planning ahead

You're thinking about having children in the future and want to understand your options.

2

Trying to conceive

You're looking for trusted guidance, answers, and a plan.

3

Exploring your fertility

You want to better understand your reproductive health and what steps make sense for you.

4

Navigating fertility care

You're considering IUI, IVF, egg freezing, donor conception, or other fertility treatments and want to move forward with confidence.

When we first started, we had more questions than answers. Sunfish helped us understand our hormone and semen testing, get a handle on the financial side, and feel prepared for whatever came next.

Holly
Sunfish Starts member

The best family-building journeys start with preparation.

No matter where you're starting or where your journey leads, Sunfish Starts helps you prepare financially, understand your fertility, and move forward with confidence.

Get started
Ready to get started?

FAQs

Find answers to all your Sunfish Starts questions here.

What is Sunfish Starts?

Sunfish Starts is a personalized family-building membership that helps you prepare financially, understand your fertility, and make informed decisions before and throughout your journey.

Who is Sunfish Starts for?

Anyone planning to build a family, whether you're planning ahead, trying to conceive, exploring fertility, or considering fertility treatment.

What's included with Premium?

Financial planning, fertility testing, personalized education, a dedicated Planning Partner, exclusive member savings, and more than $2,800 in included value.

Additional details can be found here.

Does Sunfish Starts replace my doctor?

No. Sunfish complements your care by helping you navigate the financial, educational, and logistical side of family building. From time to time, we may provide you with general recommendations, including recommendations relating to supplements, diet, nutrition, exercise, lifestyle, and other wellness topics. These recommendations are general in nature and are not a substitute for professional medical advice, diagnosis, treatment, or care. Sunfish is not a medical provider and those recommendations should not be construed as medical advice. Before making any changes to your health routines, supplement regimen, diet, nutrition plan, or any other aspect of your health or wellness based on a recommendation, you should consult with your physician, pharmacist, or other qualified healthcare professional to determine whether such changes are appropriate for your individual circumstances.

What if I eventually need IVF or egg freezing?

When you're ready, your Planning Partner can help connect you with trusted providers and introduce you to Sunfish's IVF and Egg Freezing Success Programs.