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Your family-building journey starts here.

Whether you're planning ahead, trying to conceive, or exploring your fertility, Sunfish Starts helps you prepare financially, understand your fertility, and make confident decisions from day one.

Complimentary access to Basic Membership is now available for Perelel members.

Family-building doesn't come with a roadmap. That's why we built one.

Most people don't know where to begin.

Should you get hormone or semen testing? What will it actually cost? When should you see a doctor? What should you be doing now?

Sunfish Starts brings everything together in one personalized membership, helping you prepare financially, understand your fertility, and navigate what's ahead with a dedicated Planning Partner by your side.

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Fitt Insider
Fierce Healthcare
femtech insider
us-news
marie claire
wsj
Axios
TechCrunch
Bloomberg

Everything you need to prepare for what's ahead.

Whether you're planning ahead, actively trying, or exploring fertility care, we support you with personalized tools, real cost transparency, and a dedicated Planning Partner.

Financial Readiness

Personalized cost projections, insurance benefits deep-dive, loans & grants matched to your situation, planning templates, and a complimentary call with your Planning Partner.

Fertility Readiness

A fertility blood test and semen analysis ($500 value), personalized lifestyle recommendations based on your goals and stage, fertility insights, and more.

Personalized Guidance

Receive personalized recommendations, preparation checklists, answers to your questions, and support tailored to where you are in your journey.

Member Perks

Exclusive savings on prenatal vitamins, vaginal health test kits, genetic testing, mental health support, and more—up to $1,600 in value.

Expert education

Medically reviewed learning modules, preparation checklists, and live webinars, built around your specific stage of the journey.

¹ These insights are designed to support your fertility journey and are not a substitute for medical advice. You should consult with your physician to help interpret your results, recommend additional testing if needed, and discuss personalized treatment options.

Wherever you're starting, we're here to help.

1

Planning ahead

You're thinking about having children in the future and want to understand your options.

2

Trying to conceive

You're looking for trusted guidance, answers, and a plan.

3

Exploring your fertility

You want to better understand your reproductive health and what steps make sense for you.

4

Navigating fertility care

You're considering IUI, IVF, egg freezing, donor conception, or other fertility treatments and want to move forward with confidence.

When we first started, we had more questions than answers. Sunfish helped us understand our hormone and semen testing, get a handle on the financial side, and feel prepared for whatever came next.

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Sunfish Starts member

The best family-building journeys start with preparation.

No matter where you're starting or where your journey leads, Sunfish Starts helps you prepare financially, understand your fertility, and move forward with confidence.

Ready to get started?

FAQs

Find answers to all your Sunfish Starts questions here.

What is Sunfish Starts?

Sunfish Starts is a personalized family-building membership that helps you prepare financially, understand your fertility, and make informed decisions before and throughout your journey.

Who is Sunfish Starts for?

Anyone planning to build a family, whether you're planning ahead, trying to conceive, exploring fertility, or considering fertility treatment.

What's included with Premium?

Financial planning, fertility testing, personalized education, a dedicated Planning Partner, exclusive member savings, and more than $2,800 in included value.

Additional details can be found here.

Does Sunfish Starts replace my doctor?

No. Sunfish complements your care by helping you navigate the financial, educational, and logistical side of family building. From time to time, we may provide you with general recommendations, including recommendations relating to supplements, diet, nutrition, exercise, lifestyle, and other wellness topics. These recommendations are general in nature and are not a substitute for professional medical advice, diagnosis, treatment, or care. Sunfish is not a medical provider and those recommendations should not be construed as medical advice. Before making any changes to your health routines, supplement regimen, diet, nutrition plan, or any other aspect of your health or wellness based on a recommendation, you should consult with your physician, pharmacist, or other qualified healthcare professional to determine whether such changes are appropriate for your individual circumstances.

What if I eventually need IVF or egg freezing?

When you're ready, your Planning Partner can help connect you with trusted providers and introduce you to Sunfish's IVF and Egg Freezing Success Programs.