Why Sunfish?
Lower medication costs
Sunfish members get a guaranteed lowest-price match on fertility medications from Sunfish partner pharmacy, plus savings during your cycle and on long-term egg and embryo storage, saving up to $9,000 per cycle.
All embryo transfers included
Yes, you read that right. Your Sunfish package includes all embryo transfers for one year at one fixed price, removing the financial pressure of paying for each attempt and giving you the freedom to keep trying.
All-inclusive pricing
One full IVF cycle for your treatment at Utah Fertility Center, including donor egg, donor sperm, and reciprocal IVF options.
Financial protection
If you are unsuccessful, eligible members may receive a guaranteed refund of up to $15,000 or a discount to continue treatment.¹ Less financial risk while you pursue your path to parenthood.
We have absolutely loved working with you all. I have recommended Sunfish to everyone I can on IVF forums and will continue to do so! Thank you for everything!
Your IVF Journey
Starts Here
IVF is hard enough. The Sunfish IVF Success Program is tailored to your Utah Fertility Center treatment plan and built to support you through IVF, with less confusion, more support and lower costs. Together with Utah Fertility Center, we offer our All-Inclusive IVF Package:
Personalized Approach
Customized for you, based on your treatment plan.
All Transfers Included
All embryo transfers included.
Ongoing Support
Expert guidance and support for up to one year.
Big Savings
Discounts and savings up to $9,000 per cycle.
Program Details
Program Details for Utah Fertility Center patients, across all five offices.
- Egg retrieval & anesthesia
- Embryology services (fertilization & embryo culture)
- Embryo freezing (cryopreservation & 12 months embryo storage)
- In-cycle monitoring (bloodwork & ultrasounds, baseline)
- Cycle management
- Most people need 3 transfers to have a 95% chance of success. All single embryo transfers are included at no additional cost.
- Frozen embryo transfer
- In-cycle monitoring (bloodwork & ultrasounds)
- Embryology services (embryo thaw & prep, assisted hatching)
- Dedicated financial planning partner for billing support
- Regular check-ins to guide you through each stage of IVF
- Educational resources, easy-to-follow guides, evidence-based digital tools
- Guaranteed refund of up to $15k if you are unsuccessful.¹
- We guarantee the lowest-price match on medications and injections from Sunfish partner pharmacy
- Discounts on embryo and egg storage and transport
- Discounts on prenatal vitamins, mental health support, vaginal microbiome testing kits & many more
¹ If a live birth is not achieved within the cost that Sunfish's software predicted for your plan, eligible patients may receive a partial refund of up to $15,000 or a discount to continue treatment. As part of the Sunfish IVF Success Program, Sunfish provides a Custom Financial Plan using Sunfish's proprietary software that calculates the expected financial costs for each family to achieve a Live Birth based on a range of factors. If you fail to achieve a Live Birth within your custom financial plan budget and there are unexpected financial costs that were not accurately predicted by the Financial Planning Tool, our software Warranty may entitle you to receive a partial refund of your treatment package costs. Additional costs may be incurred outside of the Treatment Package Costs. See our Sunfish IVF Success Program Agreement for conditions and details.
All interested participants in the Sunfish IVF Success Program must complete a required physical evaluation by an eligible IVF Clinic. Our software is limited to certain data and therefore the Sunfish IVF Success Program and Financial Planning Tool is only available to qualified applicants. We are not a medical provider.
† If predicted number of eggs are not retrieved under Sunfish's software prediction, you are entitled to receive a free second cycle.
Sunfish's IVF Success Program is a great option for anyone who is looking for peace of mind as they pursue IVF.

What IVF costs in Utah, and what it costs with Sunfish
Most clinics quote a base cycle price, then bill medications, genetic testing, storage and each embryo transfer on top. In Utah, no law requires private insurers to cover IVF. Unless you work for the state, treatment is self-pay. Before you start, review these questions to ask your insurance company.
The Sunfish IVF Success Program brings one fixed price to your treatment plan at Utah Fertility Center, with all embryo transfers included for one year, a guaranteed lowest-price match on medications, and a guaranteed refund of up to $15,000 for eligible members if you are unsuccessful.¹
Why Sunfish partners with Utah Fertility Center
Utah Fertility Center has cared for families since 2009, with offices in South Ogden, Midvale, Pleasant Grove and St. George, plus Idaho Falls. We partner with them to give their patients one fixed price for IVF, in a state where most families pay for treatment on their own.
Here's what that looks like for you. You make one payment to Sunfish for your IVF Success Program package. Your treatment happens at Utah Fertility Center with the same doctors and care team you already chose. Sunfish handles the billing, coordinates with your office, and pairs you with a Planning Partner for everything financial and logistical.
Sunfish pregnancy rates are 73% higher than the national average.

FAQs
Find answers to all your assisted fertility related questions here.
Program FAQs
The program brings the cost, the coordination and the support of IVF at Utah Fertility Center into one structured experience.
Your program includes:
- One fixed price covering your treatment
- Financial protection, including a guaranteed refund of up to $15,000 for eligible members if you are unsuccessful¹
- All embryo transfers included for one year
- Medication savings through lowest price match guarantees
- Personalized, data-informed planning and dedicated coordination
- Ongoing support, tools and member benefits
You make one payment to Sunfish. We handle the billing and payments with Utah Fertility Center behind the scenes. You won't be chasing invoices between appointments.
Alongside that, Sunfish helps organize your experience: scheduling, next steps and communication with your clinic. Your Planning Partner stays with you through your whole treatment.
Yes. Your medical care stays entirely with the physicians and clinical team at Utah Fertility Center.
Sunfish works alongside them, supporting the financial structure, planning and logistics around your treatment. Clinical decisions stay between you and your doctor.
No. Your program price is the same at every Utah Fertility Center office, including Idaho Falls and St. George. Planning and support calls happen remotely. Most of your contact with Sunfish doesn't require a trip.
Yes. Sunfish also offers the Egg Freezing Success Program at Utah Fertility Center. It includes one fixed price for your cycle, financial protection with a second cycle at no extra cost if your retrieval results fall short of expectations,† medication savings and storage support, personalized planning, and guidance from a dedicated Planning Partner. Terms and conditions apply.
IVF in Utah FAQs
Utah Fertility Center publishes IVF with a fresh transfer from $10,159, and a frozen embryo transfer at $4,004. Those prices exclude medications, anesthesia, storage and genetic testing. The IVF Success Program replaces that with one fixed price including all embryo transfers for one year, plus a guaranteed lowest-price match on medications from Sunfish partner pharmacy and member benefits on storage.
For most people, no. Utah has no law requiring private insurers to cover IVF. Unless your employer added fertility benefits on its own, treatment is self-pay. Sunfish checks your coverage for you, and your Planning Partner sorts out what is and isn't covered before you decide on a package.
It may. Utah expanded its public employee benefit from July 2025, and assisted reproductive technology is now covered under the regular medical plan for state risk pool members who qualify, subject to normal cost sharing. PEHP applies its own age limits and separate reimbursement caps for medical and drug costs, and there are exclusions, including for anyone who used the adoption indemnity benefit. Check your eligibility with PEHP directly, then bring the answer to your Planning Partner. Your plan gets built around what's actually covered.
Yes, in narrow circumstances. Utah covers IVF with genetic testing through Medicaid and PEHP for five qualified conditions: cystic fibrosis, spinal muscular atrophy, Morquio syndrome, myotonic dystrophy and sickle cell anemia. Both partners generally need to carry the trait. If that's your situation, your Planning Partner factors it in before you commit to anything.
South Ogden, Midvale, Pleasant Grove and St. George in Utah, plus Idaho Falls in Idaho. Sunfish coordinates with whichever office your care team uses, and planning and support calls happen remotely.
Partially, for some filers. The IRS counts IVF as a medical expense. Costs above 7.5 percent of your adjusted gross income are deductible if you itemize. That matters more in a state with no coverage mandate. Confirm your situation with a tax professional.

